The Chartered Institute of Marketing, Sri Lanka Region took pride in officially launching its Member Group in the Maldives; where it has long been associated with, since the CIM examinations began in the country. The CIM Member Group - The Maldives Chapter is the first Member Group to be formed outside Sri Lanka, by which the CIM Sri Lanka Region expects to enter a new level.
The appointments to the CIM Member Group - The Maldives Chapter were Mr. Abdulla Reyshan - Chairman, Ms. Giorgia Marazzi - Vice Chairperson, Mr. Mohamed Waheed - Secretary, Mr. U Ruwan Perera - Treasurer, Mr. Majid Thaufeeq - Head of Membership, Mr. Ahmed Naeem - Event Coordinator, Ms. Mariyam Niuma - Head of Education and Mr. P. Muthuraman - Head of Public Relations.
Mr. Bandhu I Saleem speaking at the ceremony mentioned that Marketing as a profession has a long way to go in The Maldives and he believed that CIM will play a leading role in the development of marketing knowledge and skills in the country. Mr. Saleem stated that the strategic aspects of Marketing should be appreciated at the board level as it is evident that some organizations lack Marketing knowledge even at senior managerial levels.
Dr. Mahmood Shawqy (former Minister of Tourism in The Maldives), while congratulating the new committee members of the CIM Maldives Chapter, stated that he was honored to have been invited to the ceremony. He added that that establishing the Chapter was a step that should have ideally been taken years ago, due to the vast potential for Marketing education in The Maldives. He emphasized that international qualifications, such as CIM should be accredited in the country which would attract more recognition to the qualification.
Mr. Suren Rajanathan, Regional Director of The Chartered Institute of Marketing for South Asia, speaking on the launch of the Maldives Chapter stated that CIM Sri Lanka Region foresees great potential in The Maldives, considering the growth in student enrollments experienced during the past few years since the CIM examinations were conducted in the country. Elucidating the objectives of The Maldives Chapter, Mr. Rajanathan stated the primary focus of The Institute at this stage was to upgrade the standard of CIM education in the Maldives and assist students in exam related issues. He also stated that through the new Member Chapter, The Institute expected to organize networking activities and industry forums on topical themes for members to interact with business leaders and to accrue Continuous Professional Development (CPD) hours. The Chartered Institute of Marketing Sri Lanka Region also intends to promote CIM as the first choice in Marketing education amongst prospective students.
Mr. Shiraz Latiff, Chairman, CIM Sri Lanka Region stated "as the world's largest professional body in marketing, CIM sees tremendous potential in The Maldives for students to pursue a career in Marketing where the tourism industry is the leading foreign exchange earner. The key to succeed in service marketing like tourism, is to differentiate and brand your service in return for premium pricing. Therefore, marketing could become the core of a country's economy if it is practiced from a strategic angle." He stated that CIM plans to launch the Introductory Certificate in Marketing this year, for those students who have completed only their Ordinary Levels so that they can carve out an access path to the Postgraduate level marketing qualification and the coveted Chartered Marketer status whilst being employed.
The Chartered Institute of Marketing is the world's largest and most prestigious professional body for marketing with over 50,000 members world-wide. The Chartered Institute of Marketing Sri Lanka Region is the fastest growing CIM body, with over 1,000 members and 3,000 student members.
Courtesy: Daily Mirror, LK
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